Meet the Team
The future of data in business is so much more than having a fancy data scientist on your team. It’s going to take analytical skills that are directly tied to business goals and vision. We didn’t see enough companies making that happen. So, Insight Lime Analytics was born.
MaryBeth Maskovas
Founder, Principal Analytics and Optimization Consultant
MaryBeth has 10+ of experience in the field of marketing analytics. With a hard science background, she fell into the world of consulting and digital for a custom software consulting firm in Boulder, Colorado. After that, she made a move to Copenhagen, Denmark, and worked for momondo, which was eventually purchased by KAYAK.
There she got to work first hand with advanced performance marketing and analytics - helping found a markets intelligence department.
In 2019 she moved back to the US and started Insight Lime Analytics to solve one of the biggest issues in digital businesses - data is underused, misunderstood, and way easier to action than you would think.
MaryBeth is also a published science fiction and fantasy writer and an avid video game player.
Ben Clarke
Associate Analytics Consultant
Ben earned a Bachelor's Degree in Computer Information Systems and a minor in Data Analytics. He has worked with Finance, IT, QSR, and HR firms, providing experience and exposure to various industries. He realized that manual processes were often time-consuming and prone to errors, which led him to create automated solutions that allowed companies to increase their efficiency. Ben's innovative solutions helped his clients save time and money while improving their decision-making capabilities.
Growing up in Colorado has allowed Ben to enjoy ample outdoor activities. In his free time, you can find him on the side of a mountain snowboarding, hiking, biking, and camping. He also likes to spend time at home with his dogs, watching movies, and playing video games.
Kaytlin Ehardt-Aguilar
Head of operations
Kaytlin has 10+ years of operations management experience. From customer-facing to team management roles - Kaytlin has always found innovative ways to optimize existing systems. Like that time she saved her department $20K! That's why we are so thrilled to have Kaytlin in charge of all the admin and organizational tasks at Insight Lime. She keeps us in check, so we can spend more time on your projects and goals!
Lifelong Coloradoan with a love of fly-fishing and camping. Kaytlin enjoys doing these activities with her son and friends. She also loves cooking, baking, reading, and many strong Americanos. Many.
We Specialize In…
eCommerce
Our consultants have experience with major international brands and eCommerce companies just starting out. While we love all eCommerce brands we do have special experience in sustainable fashion, jewelry, and luxury adult brands.
SaaS
Worried about your cLTV? Not sure what to do with your customer funnels or product data? We work in both the lead gen and product analytics part of SaaS. Our niche is making your product better and helping you get more people to use your great product.
Food & Beverage
While we work with many brands that have a digital edge, we have a special love (and experience) in food and beverage. We’ve worked with major quick-service brands in the US, boutique gourmet eCommerce sites, and have a special love affair with the coffee industry.